This is a concept ad of an interactive video game ad featuring Woodchuck Draft Cider. It’s common in video games for there to be billboards with advertisements on them. This ad shows how video game ads can be taken a step further; by incorporating the product into the game itself. In this ad, when the player picks up the Woodchuck Draft Cider, the tagline “Life is Easy” comes up on the screen, and the player is able to navigate faster and more easily.