Integrated Marketing Communications

For clients who are interested in a comprehensive campaign, Servis Advertising offers a plansbook containing an Integrated Marketing Campaign designed to meet the clients’ specific needs. In this book we will take care to produce all of the following:

 

Table of Contents

Þ Executive Summary (objectives, strategies, tactics)

Þ Situation Analysis including:

Þ                  Industry Analysis

Þ                  Client Background

Þ                  Problem Statement

Þ                  Target Market Analysis

Þ                  Competition Analysis

Þ Objectives with specific and measurable bulleted data

Þ Strategy (creative and media)

Þ Tactics (including all creative ads and storyboards)

Þ Budget with flighting schedule

Þ Control Evaluation

Þ Conclusion

Þ And Valid Bibliography

 

 

 

Steven P. Servis

 

Media

Media prices are dependent on the quality of media that the client needs. For instance, we can outsource the media to a professional media group through contracts. However, if the client needs less than that, we have the skills to accomplish the client’s media goals without contracting, which will save the client money.

Print

At Servis Advertising we have the skills to accomplish the clients’ print advertising needs. We use professional quality publishing software to create ads that break the barriers of typicality that your potential customers are accustomed to ignoring. We promise our ads will not be ignored. Our ads are designed to overcome “noise” in advertising. Our initial goal is to grab the attention of consumers. Our long-term goal is to create top-of-mind awareness. We want your products to be associated with your firm before any other. If Coke was our client, people wouldn’t be saying “I’m going to grab a soda.” They would be saying, “I’m going to grab a Coke.”

Writing

Servis Advertising’s tagline says it all. We write to sell, and we do that by creating imagery in the minds the consumers that they won’t forget. When consumers read Servis Advertising’s copy, they remember it, because they like reading our writing. After all, we wrote it just for them. We do extensive, professional research to find and reach your target market.. We  take pride in creating captivating ads that tell stories and leave the consumers wanting more.

For questions please send a query here, or fill out the form below and we will get back to you as soon as possible.

If you prefer, please call (417)-699-0823 to schedule a consultation.

“In the Arts, one is not trained to follow in line; one is convinced to ask questions. We know what has been done, and we know what you have never seen. That’s why we are the leaders of tomorrow. This is how we can help.”

For sample packages click here